Most online shoppers in China are well educated. Apparently, the rate of online shopping increases with the level of education is higher than the buyer. About 80% of these customers live in highly urbanized areas such as Shanghai, Beijing and Guangzhou and working in joint ventures with foreign investors or companies. The statistics also show that the average income of online shoppers is higher than average Internet users.
The most popular items purchased online are clothing and accessories, followed by books, audio and video products, cosmetics and jewelry and accessories and digital products. Female consumers are more likely to buy on-line cosmetics and jewelry, while males tend to buy more digital products, charge cards, computers and computer accessories. china shops online